Not getting the desired SEO results since long. Well, it’s time to change your Search Engine Optimization strategy and inculcate the new concepts to get quick results. Digital Marketing is an ever evolving phenomenon and if you are not including the new concepts and strategies in Online Marketing, you are bound to leave behind from your competitors.
Hence, put your thinking cap on and embrace the latest SEO marketing trends in New Year 2018. Find below 5 smart SEO strategies for 2018.
- Page Loading Time
The website or web pages with high loading time likely to not only loose the visitors but also the ranking on top search engines, such as Google, Yahoo, Bing, MSN, etc. the loading time of 3 second or more is considered high these days, and such low page speed is likely to cause, high bounce rate, less time on page and decreased page rank on top search engines. So focus on this aspect of SEO and ensure the high page speed.
- Fresh and Unique Content always in demand
Well, fresh and unique content has always been a primary requirement of successful SEO Campaign. So, keep posting, informative, relevant, unique and fresh content on your website and other social media platform in the form of Blogs, Articles, Videos, PPTs, Document Sharing, Press Release, promotional posts with limited words (Facebook, twitter, LinkedIn), etc.
- Optimization of Old content
While posting new and fresh content is essential, never forget the old and existing content on your website in the form of blogs, articles etc. A few of them are still getting high number of daily visit. Hence, it’s important to revisit and optimize such content including the latest updates/information/changes, etc.
- Long tail keywords
Google always works and improves its existing services and features. Now, it has come up with Voice Search feature, which has already become popular in short span of time and it is expected to have largest search share in next couple of years.With voice search the keywords are going to be question specific and long tail ones. Focus on this aspect and optimize the content on your website accordingly.
- Emphasize on Relevance
With voice search and advance Google Algorithm updates in practice, Content Relevance is going to be the most essential SEO aspect in 2018 and months to come.
To implement all the above SEO Strategies this year, you must hire a top and trusted SEO Company Delhi. Good luck!